It's no secret that the virtual reality market is an emerging and rapidly expanding market.
Many companies have understood this and are taking a keen interest, including the world's largest international fast-food chain: McDonald's!
McDonald's, the world's leading toy distributor
McDonald's plays an important role in the toy market because it is the world's leading toy distributor!
With the creation of the "Happy Meal" and the children's favorite toys inside (most often new superheroes), McDonald's has become the favorite restaurant for children and teenagers worldwide.
McDo, a young and trendy brand
In Sweden, the hamburger giant tested a brand new toy for the whole family: the "Happy Goggles," a competitor to Google's "Cardboard."
The Happy Goggles are actually low-cost augmented reality goggles, made of cardboard, to be assembled by yourself using instructions and the Happy Meal box.
To use them, all you had to do was download an app created by McDonald's, "Slope Stars," and you were plunged into breathtaking virtual reality!
McDonald's was determined to succeed in its gamble: to modernize its image among young and old around the world! An innovative idea that also made it possible to democratize virtual reality among even the most modest households.
