If the world of optics has a beating heart, it is undoubtedly in Milan. Every year, the city of fashion transforms into the capital of visual innovation during MIDO: Mostra Internazionale dell'Ottica .
Whether you are an optician, frame designer, fashionista or tech enthusiast, the 2026 edition is already shaping up to be the unmissable event of the year.
MIDO: More than a salon, an institution
MIDO is not simply a trade fair; it is the world's largest gathering dedicated to eyewear. After a record-breaking 2025 edition that brought together more than 1,200 exhibitors and 40,000 visitors from 150 countries, the show returns in 2026 with its ambition unchanged: to define the future of our eyes.
Where and when?
The 2026 edition will take place from January 31 to February 2, 2026. As usual, the event will occupy the monumental halls of the Fiera Milano Rho , a cutting-edge space easily accessible from downtown Milan.
4 reasons not to miss MIDO 2026
1. An unparalleled showcase of trends
MIDO is where tomorrow's trends are revealed. From architectural frames and bio-based materials to smart lens innovations, you'll be ahead of the curve on tomorrow's collections. It's where independent designers rub shoulders with luxury giants.
2. An international networking opportunity
This is a unique opportunity to meet the most influential decision-makers and designers in the optical and eyewear industry and fashion. Whether you're looking to source new suppliers, network with colleagues from around the world, or simply discover new products, MIDO is a catalyst for partnerships.
3. A space for reflection and learning
The optical market is evolving rapidly. Between digitalization and sustainability challenges, the trade show offers numerous workshops and conferences led by international experts. It's the perfect opportunity to discover and understand the developments and challenges of tomorrow.
4. The Milanese Dolce Vita
Participating in MIDO also means immersing yourself in the Italian capital of style. Between appointments, soak up Milan's energy: visit the Duomo, get lost in the Brera district to find inspiration, and then end your day with an aperitivo along the Navigli canals.
MIDO 2026 promises to be an exceptional event. Blending business, technology, and Italian elegance, this trade fair is a must-attend for anyone who wants to see (and be seen in) the future of optics.